Many times we see that the stationery business in the enlarged territory of the last to the collapse.Many stationery manufacturers in the process of large-scale expansion, while ignoring the core products to build.Moreover, most companies see other companies, whether expansion or not expansion, there are manufacturers in the collapse, not the market not, but not their own.Since others are in the expansion of their own, of course, can not be behind in the office stationery industry, can be regarded as the public brand is very few, many are out of the industry brand to the public into the process of the brand.So, want to let consumers know, it can only be enough to open the store to the consumer side, open everywhere.Then, the product line pulled very long, what to do, because the scale is one of the biggest signs, especially in the market is not fully mature when.
However, this expansion strategy in the market environment is good or just a part of the product market environment is not good, its side effects will be overshadowed by the turnover, sales can really improve. And now the situation is different, the market is now the overall environment is not good. Not to say that you open more than a few stores, the market environment will be able to change for the better, profits can be improved. Not to say that A product sell well, and another breed B sell well, the product line expansion to B products will be able to get a new profit growth point. But now the overall market environment is not good, the products are not easy to sell, the more shops will only bear more, and ultimately a shop may become crushed to their last straw of course, for the stationery manufacturers, distribution Business store is the manufacturer's reservoir, the more dealers shop, the pressure the smaller manufacturers, because there are more dealers to share sales pressure. However, manufacturers should understand that although the dealer can share the pressure, but once the expansion of excessive, dealers themselves can not afford to drop the store or replace the distribution agent brand, the pressure will eventually go to their own body, when all things must Carry it on the miserable.
2017年3月31日星期五
Stationery brand generally lack of content
At present, China's stationery market environment is facing high-cost stationery manufacturing and domestic fierce market competition, more and more stationery manufacturers began to realize the importance of creating a stationery brand. Stationery brand building is beginning to show. However, in the brand building at the same time also caught in a cycle, that the brand is shaping a unified VI, like several publicity like, but ignored the brand behind the essence of culture.
Brand to rely on the brand's cultural connotation. So, what is the corporate culture, corporate culture is actually in a corporate core value system formed on the continuity of the common understanding of the same and habitual behavior. Within the enterprise is the spirit of the enterprise connotation, external performance for the corporate image. So, the current Chinese stationery enterprises in the brand building from the corporate culture and where the performance?
1.Consciousness is weak
Not only is the neglect of corporate culture, but also distorted or implementation is not enough; then there is part of the enterprise as corporate culture for the embellishment, did not raise it to a certain height; resulting in most companies have not yet formed their own corporate culture, making Brand building on the lack of cultural support.
Brand to rely on the brand's cultural connotation. So, what is the corporate culture, corporate culture is actually in a corporate core value system formed on the continuity of the common understanding of the same and habitual behavior. Within the enterprise is the spirit of the enterprise connotation, external performance for the corporate image. So, the current Chinese stationery enterprises in the brand building from the corporate culture and where the performance?
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| Business integrity, Excellence |
Not only is the neglect of corporate culture, but also distorted or implementation is not enough; then there is part of the enterprise as corporate culture for the embellishment, did not raise it to a certain height; resulting in most companies have not yet formed their own corporate culture, making Brand building on the lack of cultural support.
2.Corporate culture from employees
In the process of cultural transmission, stationery enterprises first spread to employees, employees spread to the operators or customers, customers spread each other, naturally formed a virtuous circle of the cycle. Can be said that each employee is the brand of contact points. Without the participation of employees, easy to occur in the conflict or not cooperation, then the perfect corporate culture can not play a role, and very easy to declare the culture and the real culture of the phenomenon of inconsistency.
3.Homogenization of corporate culture
In the stationery industry, the homogenization of stationery design has long been not news, which is the loss of stationery manufacturers is self-evident. At present, many enterprises in the definition of corporate culture when not starting from the enterprise, the lack of their own characteristics. Did not seriously study the deep-seated problems, did not properly give their own position. This led to the number of enterprises made slogans, often follow each other, the same content.
Some companies that have their own corporate culture is a big step forward, and thus almost blindly established with the trend, ignoring the enterprise stationery is a soft investment, with long-term characteristics. Not overnight. Therefore, a business in the establishment of corporate culture, we must start from the foundation, take a solid step every step, not quick success. A business once the formation of a healthy and mature corporate culture, its value is limitless.
2017年3月29日星期三
Stationery Industry Also Need To Be More Smooth
As we all know, China can produce any variety, any quality stationery products, the Chinese stationery industry manufacturing capacity has been recognized around the world, but we are not a brand power, especially the brand as the core of the whole industry chain innovation system is not yet sound, this But also the Chinese stationery industry "power dream" the only way and the key link.
The future, the fate of the enterprise is not the traditional sense of the scale, but whether the enterprise is standing on the basis of the new technology system, really get the value of technological innovation and independent brand value.
Innovation is the core of China's stationery industry to change the mode of development, is to transform, enhance the stationery industry, improve international competitiveness, to achieve international positioning, to meet the people of the better expectations of a better life, to adapt to consumer upgrades inevitable choice. Only to seize the core of innovation, China's stationery industry can change in the global cross-border supply chain in the low-end position, access to higher value-added.
Consolidate the advantages of manufacturing Ye Hao, to enhance the comparative advantage worth mentioning, and finally all reflected in the brand value, only take the road of the brand, and comprehensively promote the brand strategy, the Chinese stationery industry can get rid of the current unfavorable factors, and ultimately realize the stationery dream.
To enhance the industry "soft power" to enhance the brand value, you need a set of creative, research and development, design, manufacturing, management, marketing, logistics, services and related industries to support the integrated innovation system. In fact, with the advent of economic globalization, the competition between enterprises and enterprises has changed from "product innovation" competition to more systematic consciousness, through the whole industry chain "integrated innovation" competition. How to create a number of industrial sectors in the innovative elements and make it through, to form a whole industry system covers the integration of innovation chain, has become the top priority of the stationery industry.
From the perspective of long-term analysis, capital, electricity, product, integration, culture, model is the Chinese stationery industry chain integration innovation process must pay attention to and have a variety of elements, they in the past period of time to support and promote the Chinese stationery brand Of the growth in the future will continue to be the transformation of enterprises and industrial upgrading of the core strength. The smooth implementation of the stationery industry chain is the basis for the healthy development of the industry, in all aspects of convergence should be in the efficiency of money is the era of play the greatest role.
The future, the fate of the enterprise is not the traditional sense of the scale, but whether the enterprise is standing on the basis of the new technology system, really get the value of technological innovation and independent brand value.
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| Cool Pencil Cases For Kids |
Innovation is the core of China's stationery industry to change the mode of development, is to transform, enhance the stationery industry, improve international competitiveness, to achieve international positioning, to meet the people of the better expectations of a better life, to adapt to consumer upgrades inevitable choice. Only to seize the core of innovation, China's stationery industry can change in the global cross-border supply chain in the low-end position, access to higher value-added.
Consolidate the advantages of manufacturing Ye Hao, to enhance the comparative advantage worth mentioning, and finally all reflected in the brand value, only take the road of the brand, and comprehensively promote the brand strategy, the Chinese stationery industry can get rid of the current unfavorable factors, and ultimately realize the stationery dream.
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| Children's portable stationery set |
From the perspective of long-term analysis, capital, electricity, product, integration, culture, model is the Chinese stationery industry chain integration innovation process must pay attention to and have a variety of elements, they in the past period of time to support and promote the Chinese stationery brand Of the growth in the future will continue to be the transformation of enterprises and industrial upgrading of the core strength. The smooth implementation of the stationery industry chain is the basis for the healthy development of the industry, in all aspects of convergence should be in the efficiency of money is the era of play the greatest role.
2017年3月25日星期六
Animation industry together MSN
Through the Myshow, Yan Hua and other animation studio to catch the internetwork plus. The prospect looks beautiful, but how can I get the money for real money?
Yan Hua opened an animation studio. YanHua is the engineering origin. In addition to childhood on the "slam dunk master" "Altman" and other animated obsession, he has not received any professional training, there is no contact with the animation industry.
At the beginning of the studio, launched a number of public service ads. The first work is called "Blessing the Child". The story describes the New Year's Eve mother and son of the scene. Swirling winter snow, selling couplet's little boy, selling vegetables mother, and others on New Year's Eve gather together atmosphere in stark contrast. This work into the 2006 civil welfare development FLASH contest preliminary. A month later, their second work "Forest" in the semi-finals won the third prize later, Yanhua and Beijing Ocean Museum produced a semi-public works of animation, introduced living in the Yangtze River treasure animal Chinese sturgeon However, public welfare is good, but it is difficult to fill his stomach. To "forest" as an example, spent a whole month of staff, all income is the contest of two thousand dollars prize money. In desperation, YanHua had to and other animation studio, from the TV station or acquaintances where live, do OEM and garment industry, China's animation industry due to the lack of independent design and promotion capabilities, is increasingly reduced to Japan, the United States Such as the country's animation company.
Commodity cartoon image, the most typical example is the cartoon cat Hello Kitty. More than 30 years, Hello Kitty as the theme of the product, including clothing, stationery, decorations and other popular in the world. Even more interesting is that Hello Kitty as the theme of the animation works is in recent years began to produce broadcast domestic Haier brothers. In 1993, Haier Group invested 30 million yuan to create animated film "Haier Brothers", Haier Brothers cartoon image has become the Haier Group logo According to Yan Hua introduced his company has developed two cartoon image, is applying for trademark (Also known as Myshow) president of the company with MSN in people's work and life gradually popular, many people like to use in the dialogue Comics or animations rather than words to express emotions. As a result, Microsoft's new version of MSN not only provide a simple expression of their own design, but also according to the hobby of Chinese users, to provide richer animation expression.
Compared to large cartoons, animation design work is simpler and less costly. And the Internet to produce a large demand for such works, no doubt to many domestic animation studio provides a new channel and business opportunities, thus achieving from the foundry to the real independent transformation of the transformation For Myshow, the domestic low-cost animation production labor , As well as the broad animation needs on the Internet, means good market prospects.
Yan Hua opened an animation studio. YanHua is the engineering origin. In addition to childhood on the "slam dunk master" "Altman" and other animated obsession, he has not received any professional training, there is no contact with the animation industry.
At the beginning of the studio, launched a number of public service ads. The first work is called "Blessing the Child". The story describes the New Year's Eve mother and son of the scene. Swirling winter snow, selling couplet's little boy, selling vegetables mother, and others on New Year's Eve gather together atmosphere in stark contrast. This work into the 2006 civil welfare development FLASH contest preliminary. A month later, their second work "Forest" in the semi-finals won the third prize later, Yanhua and Beijing Ocean Museum produced a semi-public works of animation, introduced living in the Yangtze River treasure animal Chinese sturgeon However, public welfare is good, but it is difficult to fill his stomach. To "forest" as an example, spent a whole month of staff, all income is the contest of two thousand dollars prize money. In desperation, YanHua had to and other animation studio, from the TV station or acquaintances where live, do OEM and garment industry, China's animation industry due to the lack of independent design and promotion capabilities, is increasingly reduced to Japan, the United States Such as the country's animation company.
Commodity cartoon image, the most typical example is the cartoon cat Hello Kitty. More than 30 years, Hello Kitty as the theme of the product, including clothing, stationery, decorations and other popular in the world. Even more interesting is that Hello Kitty as the theme of the animation works is in recent years began to produce broadcast domestic Haier brothers. In 1993, Haier Group invested 30 million yuan to create animated film "Haier Brothers", Haier Brothers cartoon image has become the Haier Group logo According to Yan Hua introduced his company has developed two cartoon image, is applying for trademark (Also known as Myshow) president of the company with MSN in people's work and life gradually popular, many people like to use in the dialogue Comics or animations rather than words to express emotions. As a result, Microsoft's new version of MSN not only provide a simple expression of their own design, but also according to the hobby of Chinese users, to provide richer animation expression.
Compared to large cartoons, animation design work is simpler and less costly. And the Internet to produce a large demand for such works, no doubt to many domestic animation studio provides a new channel and business opportunities, thus achieving from the foundry to the real independent transformation of the transformation For Myshow, the domestic low-cost animation production labor , As well as the broad animation needs on the Internet, means good market prospects.
2016年9月29日星期四
Some Good Ideas For Corporate Promotional Gifts
There are some articles to talk about promotional gift, which is very popular in the nowadays in Marketing strategy. And one point thinks that it could be a good tool to promote new brands and bring a high profit. The promotional gift can be including stationery sets, key rings, and bags and so on. As the company can print their logo or brand on the gifts, the effect of publicity is very obvious.
To be frankly speaking, it is really a perfect, low costs and high profit marketing method. It can work very as well as the advertisement. But there are some things you may do not pay more attention.
Today the company needs to have a resource for high quality promotional gifts. It is widely-used to acknowledge customers and staff. With a suitable, tasteful surprise, you can encourage those who are one of the most fundamental in your success as being a company to keep doing what they're doing.
Mailing a thank-you surprise to a customer shows all of them that their particular business is valued and vital. These gifts usually are printed with your own logo or perhaps brand name tastefully displayed. They don't look like an advertisement, but they perform serve as a refined reminder of your respective company on the client or customer. Their conversations may be related to the clients as well as their friends regarding your company.
Corporate promotional gifts that are appropriate for clients include glasses along with mugs, decorative wall clocks, watches, glass wares, wine, electronic devices, personal items and some of work gifts. When selecting gifts for your clients, guarantee the gift matches the image your online business trying to represent and also accurately reflects the particular tastes of your respective client.
Promotional products also work properly to provide inspiration and bring your employee. Some firms offer them at wedding anniversary dates, with the entire gift progressively more elaborate the longer an employee is for the company. For instance, a worker may obtain a set of eyeglasses on their first year wedding anniversary, but upon his ten-year wedding anniversary receive a great watch. Items also work well for bonus programs, because holiday or perhaps birthday offers, or to congratulate a worker who concluded training or completed a new milestone inside business.
The company promotional gifts offered to customers also work properly for staff. Some companies choose to target those products that would showcase the work location, such as clocks, pens and also decorative pencil sets. In spite of this, employees carry out appreciate a far more personal contact, and things that enhance their particular personal existence are a nice touch.
Regardless of the kind of item selected, when purchasing corporate promotional presents for staff, remember to become fair along with ethical. Provide similar items in a comparable price range to all or any employees, whom reach the exact same milestone, commemorate the same occasion, or conserve the company in the same way. This will improve overall morale, which often will make your organization run more proficiently and effectively.
2016年9月27日星期二
Custom Promotion Gifts Ideas Can Increase Your Business Profit
In the nowadays, the market has got more flexible and the products are more diversified and characteristic. So for many companies, custom promotion gifts can be a good choice especially for a new brand. And there are many well-known companies rely on these good ideas that have got a high profit. We all know the KFC or McDonald’s always come up with some promotion ideas with discount coupon, which has produced a huge profit. And so do other companies, what we need are the different promotion ideas.
In such condition, creating new thought in the minds of the potential customers becomes unavoidable and very effective. Creating brand awareness and making its presence in the vibrant market is important. As we all know, most of the customers tend to forget you if you are not present in front of their eyes.Custom promotion gift becomes important to stay in the limelight to attain sfocus and sales. There are some forcible techniques to achieve this, but the effects do wither in a short span. A permanent solution like promotional gifts derives magical effects.
A simple idea of personalization like printing the customer's name with a tiny message on the promotional gift thanking them for offering a chance to serve them means a lot to the customers. Or you can print with your company‘s logo which can be an advertisement with a low price and a high awards And of course promotional gifts are available in a wide variety of price bands starting from a dollar to much more, as and how you require. So spending a dime really invites earning a dollar! I think it is a good method for your company beyond no question.
You should always try to launch the promotional gift with your company. The gift should have practicalvalue and people may recall your company's name or logo. Hence it is imperative to do something different and creative. You could also give out credit card covers, unique shaped plush toys, customized stationery like pens, notebook and other promotional gifts. Shaped key chains and smiley stickers also make a great giveaway, especially if you are handing out these gifts in a mall.
Searching on the internet as promotion gift ideas is a must for you. You can visit the sites which sell promotional gift items and go through the products they have on offer. Even if your budget is low, you must remember to give a high quality product. Always ask the company to provide you with a sample of the promotional gift. Always check that the product is made according to your needs and requirements.Then you can base the sample to choose your favorite gifts.
You should always ensure that you get your money's worth. So keep these tips in mind and ensure that you spend your money wisely. Never go overboard while spending money on promotional gifts. You must allocate some part of your budget for it but not all. So go ahead and give some great promotional gifts and generate a positive buzz around your company
2016年9月23日星期五
Promotion Gift Children Love
Whenever you have your own business whether it is an online shop or a really one, you will always launch some promotional gifts to win a high estimate from the potential customers. Some promotional gifts will be a good choice than other because of portability or storage after the promotional items are handed out. One of the easy choices to make is customized stationery which can be imprinted with the company name on them and then handed out at your next event or trade show. There are other choices besides customized products too. Just remember if it is a trade show people will have to carry them around with them so make them easy to carry items.
Promotion gifts 1: Promotional Gift #1) Notebook or Stickers
Custom notebook or stickers make excellent promotional gifts for several reasons. First of all, they are inexpensive and you can easily order them online. What’s more, they are easy to take to an event. People who pick them up will find them easy to carry around if they have to. You can get these in many different colors and have anything you want printed on them. They are a great promotional items because there is lots of room unlike say a golf ball to print a picture or phrases plus the company name, email address and telephone number and even the products you sell or make can be included too. So I think it is a good and suitable promotional gift.
Custom notebook or stickers make excellent promotional gifts for several reasons. First of all, they are inexpensive and you can easily order them online. What’s more, they are easy to take to an event. People who pick them up will find them easy to carry around if they have to. You can get these in many different colors and have anything you want printed on them. They are a great promotional items because there is lots of room unlike say a golf ball to print a picture or phrases plus the company name, email address and telephone number and even the products you sell or make can be included too. So I think it is a good and suitable promotional gift.
Promotion gifts 2: pens and pencils
Pens and pencils are always well received as a freebie. Both are easy to have imprinted with your name and address on them. People will tend to carry around pads of paper in their briefcases or purses and they will get great exposure whenever someone pulls it out to write a note on it. Or you also get exposure each time they pull out the pen to make a note.
Promotional Gift 3: Christmas ornaments
Christmas ornaments are other very visible gifts that could be seen very practical in Christmas Day. And with its colorful and diversity, customized cheap Christmas ornaments is very popular and been welcomed by many families. Since Christmas ornaments come in many different materials, their price varies greatly from cheap to expensive. You can even order these in the design. These are more like promotional customized stationery because they are very easy to carry around with you.
Christmas ornaments are other very visible gifts that could be seen very practical in Christmas Day. And with its colorful and diversity, customized cheap Christmas ornaments is very popular and been welcomed by many families. Since Christmas ornaments come in many different materials, their price varies greatly from cheap to expensive. You can even order these in the design. These are more like promotional customized stationery because they are very easy to carry around with you.
Promotional Gift 4: Caps and shoesThese are also good promotional products and people enjoy and often once you hand these one they'll exchange the one on their mind with the a single you just gave them.The caps and shoes with cartoon disney style are the children's most favorite products as a promotional gifts.
Promotional Gift 5 : Cups And Glasses
They are always beneficial give-a-ways as advertising gifts which enable it to easily possess what you need produced on them. Nonetheless they are not very easy to take with you; it is a good gift on your friend without question.
They are always beneficial give-a-ways as advertising gifts which enable it to easily possess what you need produced on them. Nonetheless they are not very easy to take with you; it is a good gift on your friend without question.
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