Stationery brand generally lack of content

At present, China's stationery market environment is facing high-cost stationery manufacturing and domestic fierce market competition, more and more stationery manufacturers began to realize the importance of creating a stationery brand. Stationery brand building is beginning to show. However, in the brand building at the same time also caught in a cycle, that the brand is shaping a unified VI, like several publicity like, but ignored the brand behind the essence of culture.

Brand to rely on the brand's cultural connotation. So, what is the corporate culture, corporate culture is actually in a corporate core value system formed on the continuity of the common understanding of the same and habitual behavior. Within the enterprise is the spirit of the enterprise connotation, external performance for the corporate image. So, the current Chinese stationery enterprises in the brand building from the corporate culture and where the performance?

Business integrity, Excellence

1.Consciousness is weak
Not only is the neglect of corporate culture, but also distorted or implementation is not enough; then there is part of the enterprise as corporate culture for the embellishment, did not raise it to a certain height; resulting in most companies have not yet formed their own corporate culture, making Brand building on the lack of cultural support.

2.Corporate culture from employees

In the process of cultural transmission, stationery enterprises first spread to employees, employees spread to the operators or customers, customers spread each other, naturally formed a virtuous circle of the cycle. Can be said that each employee is the brand of contact points. Without the participation of employees, easy to occur in the conflict or not cooperation, then the perfect corporate culture can not play a role, and very easy to declare the culture and the real culture of the phenomenon of inconsistency.

3.Homogenization of corporate culture

In the stationery industry, the homogenization of stationery design has long been not news, which is the loss of stationery manufacturers is self-evident. At present, many enterprises in the definition of corporate culture when not starting from the enterprise, the lack of their own characteristics. Did not seriously study the deep-seated problems, did not properly give their own position. This led to the number of enterprises made slogans, often follow each other, the same content.

Some companies that have their own corporate culture is a big step forward, and thus almost blindly established with the trend, ignoring the enterprise stationery is a soft investment, with long-term characteristics. Not overnight. Therefore, a business in the establishment of corporate culture, we must start from the foundation, take a solid step every step, not quick success. A business once the formation of a healthy and mature corporate culture, its value is limitless.

Stationery Industry Also Need To Be More Smooth

As we all know, China can produce any variety, any quality stationery products, the Chinese stationery industry manufacturing capacity has been recognized around the world, but we are not a brand power, especially the brand as the core of the whole industry chain innovation system is not yet sound, this But also the Chinese stationery industry "power dream" the only way and the key link.

The future, the fate of the enterprise is not the traditional sense of the scale, but whether the enterprise is standing on the basis of the new technology system, really get the value of technological innovation and independent brand value.

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Innovation is the core of China's stationery industry to change the mode of development, is to transform, enhance the stationery industry, improve international competitiveness, to achieve international positioning, to meet the people of the better expectations of a better life, to adapt to consumer upgrades inevitable choice. Only to seize the core of innovation, China's stationery industry can change in the global cross-border supply chain in the low-end position, access to higher value-added.

Consolidate the advantages of manufacturing Ye Hao, to enhance the comparative advantage worth mentioning, and finally all reflected in the brand value, only take the road of the brand, and comprehensively promote the brand strategy, the Chinese stationery industry can get rid of the current unfavorable factors, and ultimately realize the stationery dream.

Children's portable stationery set

To enhance the industry "soft power" to enhance the brand value, you need a set of creative, research and development, design, manufacturing, management, marketing, logistics, services and related industries to support the integrated innovation system. In fact, with the advent of economic globalization, the competition between enterprises and enterprises has changed from "product innovation" competition to more systematic consciousness, through the whole industry chain "integrated innovation" competition. How to create a number of industrial sectors in the innovative elements and make it through, to form a whole industry system covers the integration of innovation chain, has become the top priority of the stationery industry.

From the perspective of long-term analysis, capital, electricity, product, integration, culture, model is the Chinese stationery industry chain integration innovation process must pay attention to and have a variety of elements, they in the past period of time to support and promote the Chinese stationery brand Of the growth in the future will continue to be the transformation of enterprises and industrial upgrading of the core strength. The smooth implementation of the stationery industry chain is the basis for the healthy development of the industry, in all aspects of convergence should be in the efficiency of money is the era of play the greatest role.

Animation industry together MSN

Through the Myshow, Yan Hua and other animation studio to catch the internetwork plus. The prospect looks beautiful, but how can I get the money for real money?

Yan Hua opened an animation studio. YanHua is the engineering origin. In addition to childhood on the "slam dunk master" "Altman" and other animated obsession, he has not received any professional training, there is no contact with the animation industry.

At the beginning of the studio, launched a number of public service ads. The first work is called "Blessing the Child". The story describes the New Year's Eve mother and son of the scene. Swirling winter snow, selling couplet's little boy, selling vegetables mother, and others on New Year's Eve gather together atmosphere in stark contrast. This work into the 2006 civil welfare development FLASH contest preliminary. A month later, their second work "Forest" in the semi-finals won the third prize later, Yanhua and Beijing Ocean Museum produced a semi-public works of animation, introduced living in the Yangtze River treasure animal Chinese sturgeon However, public welfare is good, but it is difficult to fill his stomach. To "forest" as an example, spent a whole month of staff, all income is the contest of two thousand dollars prize money. In desperation, YanHua had to and other animation studio, from the TV station or acquaintances where live, do OEM and garment industry, China's animation industry due to the lack of independent design and promotion capabilities, is increasingly reduced to Japan, the United States Such as the country's animation company.

Commodity cartoon image, the most typical example is the cartoon cat Hello Kitty. More than 30 years, Hello Kitty as the theme of the product, including clothing, stationery, decorations and other popular in the world. Even more interesting is that Hello Kitty as the theme of the animation works is in recent years began to produce broadcast domestic Haier brothers. In 1993, Haier Group invested 30 million yuan to create animated film "Haier Brothers", Haier Brothers cartoon image has become the Haier Group logo According to Yan Hua introduced his company has developed two cartoon image, is applying for trademark (Also known as Myshow) president of the company with MSN in people's work and life gradually popular, many people like to use in the dialogue Comics or animations rather than words to express emotions. As a result, Microsoft's new version of MSN not only provide a simple expression of their own design, but also according to the hobby of Chinese users, to provide richer animation expression.

Compared to large cartoons, animation design work is simpler and less costly. And the Internet to produce a large demand for such works, no doubt to many domestic animation studio provides a new channel and business opportunities, thus achieving from the foundry to the real independent transformation of the transformation For Myshow, the domestic low-cost animation production labor , As well as the broad animation needs on the Internet, means good market prospects.