Office stationery manufacturers need to be careful expansion

Many times we see that the stationery business in the enlarged territory of the last to the collapse.Many stationery manufacturers in the process of large-scale expansion, while ignoring the core products to build.Moreover, most companies see other companies, whether expansion or not expansion, there are manufacturers in the collapse, not the market not, but not their own.Since others are in the expansion of their own, of course, can not be behind in the office stationery industry, can be regarded as the public brand is very few, many are out of the industry brand to the public into the process of the brand.So, want to let consumers know, it can only be enough to open the store to the consumer side, open everywhere.Then, the product line pulled very long, what to do, because the scale is one of the biggest signs, especially in the market is not fully mature when.

However, this expansion strategy in the market environment is good or just a part of the product market environment is not good, its side effects will be overshadowed by the turnover, sales can really improve. And now the situation is different, the market is now the overall environment is not good. Not to say that you open more than a few stores, the market environment will be able to change for the better, profits can be improved. Not to say that A product sell well, and another breed B sell well, the product line expansion to B products will be able to get a new profit growth point. But now the overall market environment is not good, the products are not easy to sell, the more shops will only bear more, and ultimately a shop may become crushed to their last straw of course, for the stationery manufacturers, distribution Business store is the manufacturer's reservoir, the more dealers shop, the pressure the smaller manufacturers, because there are more dealers to share sales pressure. However, manufacturers should understand that although the dealer can share the pressure, but once the expansion of excessive, dealers themselves can not afford to drop the store or replace the distribution agent brand, the pressure will eventually go to their own body, when all things must Carry it on the miserable.